Reinventing fashion photography with AI
From a bold vision to democratize professional fashion photography to the fastest-growing AI platform in fashion. We're building the intelligent photography system that works for your brand, not against your budget.
Our vision
"Fashion photography shouldn't require expensive photoshoots — it should be accessible, fast, and consistently high-quality for every brand."
Traditional fashion photography was built for a different era. We're creating the first true AI-native platform that eliminates production barriers and amplifies what brands do best: telling their story through compelling visuals.
By combining cutting-edge AI with deep fashion industry expertise, we've created a photography platform that actually helps you scale — generating professional images, maintaining brand consistency, and handling creative production automatically.
The founders
Yosef Serkez
Founder & CEO
Formerly product lead at fashion tech startups
MSc in Computer Science from Technion
The road so far
The vision takes shape
Started building an AI-powered fashion photography platform to democratize professional product imagery.
First breakthrough
Launched our platform, earning early customers and recognition for photorealistic AI-generated fashion photos.
Scaling creative production
Expanded features with advanced pose libraries, background systems, and brand consistency tools for rapid growth.
"We believe AI should enhance creative expression, not replace human artistry."